Love is one of the most prominent concepts in Persian poetry that contains broad conceptual capacities to indirectly influence the semantic structure of the constantly transformative grounds of thought and functions of poetry. This research aims to understand whether through these transformations, the concept of love remains constant in the ever-changing semantic system or it undergoes dissociative fluctuations. Furthermore, this article tries to answer this question by approaching the poetry of different time-periods in their original form and focus on the interpretations that may arise from them. This matter gains further importance when we consider the decisive role that the concept of love plays in touching the reader’s emotions and its corresponding cultural influence throughout time. Hence, this research aims to arrive at the audience’s emotional involvement and the importance of cultural occasions by studying the concept of love in canonical works of poetry extending to different time-periods. Since the cultural occasions must correspond to their semantic parallels of the concept of love, we seek to extract these parallel meanings from the concealed concepts of Persian poetry. To arrive at these hidden components of poetry, this article views the Qualitative Content Analysis method in direct contact with thought centered content analysis. Therefore, two extensive stylistic schools of ancient and contemporary Persian poetry are studied to illustrate the semantic process that the concept of love undergoes and the scope contains some of the most important approaches of Qualitative Content Analysis such as: concealed and apparent meaning, semantic units, interpretive units, regional contents, theme and motif. This research concludes that through this process, the original semantic structure of this concept has been kept by remaining in close contact with its fundamental parallel meanings.
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